MYTH OF POWER

Myth of Power is a short film which explores the concept of power through the myths and symbols of the pomegranate – an important fruit in my culture.
The film draws inspiration from Greek mythology and Biblical stories where the pomegranate plays a major part.
In this project I explored both the physical and conceptual aspects of the fruit. I started with a visual analysis of its unique textures and shapes, then delved into its symbolism in ancient Mediterranean cultures. 
This research informed the basis of the film’s design.
IN ANTIQUITY, THE POMEGRANATE WAS CONSIDERED A LUXURY, A FRUIT FOR THE RICH AND POWERFUL WHICH APPEARED IN NUMEROUS LEGENDS AND MYTHS
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CREDITS:
Gilad Kaufman:
Direction, Filming, Editing
Set design, Art direction.
Celia Tang:
Production, Still photography
Veronika Greenhill:
Stylist
Namhee Kim:
Stylist
Bill Kwok:
Set technician
Sara Cester:
Hair stylist
Minji Kwack:
Make up artist
Models:
Anca Carp, Robin Dobler
Mia Yang, Malique Warner
Benjamin Stewart
Oscar Isaac
 
Pascal Emmeran:
Lighting
 
Erika Krall:
Soundtrack
Assistants:
Edoardo Buttineli, Ian Kuo
Africa Pombo, Darja Latt
Matteo De Vita, Minji Kim
Ka Yee Leung, Janvi Parekh,
Saumya Mittal, Melody Chen
 
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STORYBOARDS:
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SET DESIGN:
Due to the mythological tone of the film, the visual style was influenced by a mix of Ancient Greek and late Renaissance art.
The set design is a contemporary, minimalist take on Ancient Greek architecture. Simple geometric shapes and a colour palette of black and white to emphasise the detailed pomegranate.
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BEHIND THE SCENES: