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CHURCH OF SMOKE
A branding project aimed at brand development through extensive target audience and persona research and brand values.
We were briefed to create a brand that would encourage a positive change to society.
RELIGION
AS A BRAND
I decide to work on religion as a brand, as branding and religion share many elements, and some religions are essentially complex brands.
SMOKING AS A
RELIGION
In this branding campaign I promote cigarette smoking as a religion to highlight the absurdity of today's smoking culture.
TARGET AUDIENCE
RELIGIOUS
PAMPHLETS
Contemporary young adults inspired by internet culture and edgy retro aesthetics.
RELIGIOUS
ARTEFACTS
A promotional place of worship, located on busy streets which provides shelter from the rain, a podium for rolling cigarettes with a built in lighter and a large ashtray.
SHRINE
APOSTLE'S
GARB
A functional jumper, worn by followers of the religion.
HOLY TEXTS
A small promotional book containing holy pages which are used as rolling papers for the smoking ritual.
Social media presence example.
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