CHURCH OF SMOKE

A branding project aimed at brand development through extensive target audience and persona research and brand values.
We were briefed to create a brand that would encourage a positive change to society.
cross.png
icons 2.jpg
RELIGION
AS A BRAND
I decide to work on religion as a brand, as branding and religion share many elements, and some religions are essentially complex brands.
SMOKING AS A
RELIGION
In this branding campaign I promote cigarette smoking as a religion to highlight the absurdity of today's smoking culture. 
TARGET AUDIENCE
RELIGIOUS
PAMPHLETS
Contemporary young adults inspired by internet culture and edgy retro aesthetics.
screen 6.jpg
Clothes first.jpg
Clothes first.jpg
screen 6.jpg
screen 6.jpg
screen 6.jpg
screen 6.jpg
screen 4.jpg
screen 5.jpg
Clothes first.jpg
screen 6.jpg
Clothes first.jpg
screen2.jpg
poster-gif3_2.gif
screen 6.jpg
screen 3.jpg
screen 7.jpg
poster-gif1.gif
RELIGIOUS
ARTEFACTS
A promotional place of worship, located on busy streets which provides shelter from the rain, a podium for rolling cigarettes with a built in lighter and a large ashtray.
shrine 1.png
shrine 2.png
shrine-gif.gif
SHRINE
inst1.jpg
ins2.jpg
ins3.jpg
ins4.jpg
APOSTLE'S
GARB
A functional jumper, worn by followers of the religion.
colour_2.jpg
HOLY TEXTS
A small promotional book containing holy pages which are used as rolling papers for the smoking ritual.
IMG_7636_2.jpg
Social media presence example.
INSTAGRAM
ig2.png
ig1.png